The "Wimbledon" Spot
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The Context:

‍We needed to ride the wave of the Wimbledon event without getting sued by Wimbledon. The angle? "Traders are made, not born."
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The Build:

‍I used VEO3 to generate consistent, high-intensity sports footage that matched the pacing of a Nike ad. The challenge wasn't generating the video; it was getting the AI to understand the specific sweat-drenched aesthetic of pro tennis training. The result is a hype reel that bridges the gap between athletic discipline and market discipline.
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The "Trade Anywhere" Spot
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The Context:

‍Trading isn't just staring at charts in a basement. It’s a living, breathing part of the global economy. I wrote this script to contrast two extremes: the chaos of a Japanese tuna market and the silence of a high-end art auction.
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The Build:

‍Flying a crew to Tokyo and a private auction house would have cost a fortune. I went with a hybrid workflow: if stock footage existed, I used it. If it didn't, I hallucinated it with AI.

• Script: Me (with a sanity check from Claude).
• Voiceover: ElevenLabs (custom voice clone).
• Visuals: VEO3 (for the specific narrative shots) + Artlist (for the high-res b-roll).

The goal was to show that markets move forever, so you should be able to trade from anywhere. I didn't care where the pixels came from, as long as they told that story.
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The "Volatility" Spot
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The Context:

‍Normal people panic when they hear "tariffs" and "uncertainty." Traders see a discount. This spot was about reframing market chaos as an opportunity.
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The Build:

‍This was about capturing a mood. I needed visuals that felt urgent and slightly aggressive without looking dystopian. The script leans heavily into the "don't fear the volatility" mindset. It’s gritty, fast, and gets straight to the point: when the world gets loud, the charts get interesting.

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