The Coin

Commissioned by Capital.com as part of a broader visual identity project, then extended independently into a more complete creative system. The work started from a single question: what does financial visual identity look like when you remove everything inherited from centuries of coin design. The result is a sculptural object built around pure circular geometry, lit and rendered to emphasize material and form over symbolism. Each composition treats the coin as something to be studied rather than recognized - closer to industrial photography than traditional financial branding.