Capital Assets

Capital.com needed consistent faces across campaign photography at scale - twenty distinct personas, each with exact physical specs, styling references, and defined mood direction. I built the creative system around a single aesthetic I established: Vogue meets Wall Street. Every reference board, every output had to hold to that.Then I built the infrastructure to match. A custom Figma plugin pulling 300 photos from AWS S3, auto-indexed, accessible from any Figma file in seconds. The system works because the direction was precise from the start.